Chipotle vs Big Pharma

In an effort to promote their apparent committment to using naturally raised pork, chicken, and beef, Chipotle has taken a big shot at Big Pharma. One billboard near my office says "MEAT FROM FARMS, NOT BIG PHARM."

Another billboard on their website says (in that tiresome Chipotle font) "WE'RE ANTI-ANTIBIOTICS (BUT PRO-CHICKEN)"

It makes sense that a huge supplier of organic positions itself against factory farming, but this campaign is the only one I know of that makes a direct link to the pharmaceutical industry.

But back to the pork. It really is incredibly tasty. Incidentally it is the only meat Chipotle serves that is, in fact, 100% antibiotic free. According to the Chipotle website, 40% of their chicken and 60% of their beef is sourced from factory farms, where antibiotics are used.

LINK (Chipotle)